Direct Selling News - April 2010

The Greater Good: The Unintentional (Business) Bonus from Cause Marketing

Direct selling companies are realizing that cause marketing can make a big difference in the bottom line. The images, all too real for some, are seared into our minds-a tiny hand tightly gripping a donated bear at Christmas; the homeless mom tucked safely in a local shelter with her two children as the first winter chill hits; the newly jobless dad struggling to keep the lights on for his family.